Facebooks New Business Page Design with Timeline
By Joel Black
Facebooks new business page design with timeline view launching? Ok, what??? Where was I when Facebook released this news? We were right in the middle of an awesome Facebook business page design when the ball dropped on us. So it looks like Facebook is forcing another change for business pages on its users. Here is what Facebook had to say:
Facebook Pages have a new look. Preview the new design now and read common questions about the changes below. All Pages will upgrade to the new design on March 30, 2012.
Not a lot of great information or notice with this message. So I had to dig in deeper and found some important information. The new look is going to be the timeline look, which does allow for a nicely designed banner, but a complete shift in standard page design from a marketing and design standpoint.
Just as a comparison from the old design specs below, you can see the drastic difference. The page design I was referring to earlier, based on the old pages will not work on the new Facebook pages at all. This is going to require a redesign of many business Facebook page graphics.
New and Missing Features in Facebooks New Business Page Design
A few key things business should jump on immediatley to be ready for the switch is covers. Facebook does a great job at describing what a cover is.
One of the most important changes is the way Facebook handles landing pages. Many of our clients as well as many companies worldwide, have landing pages set up on Facebook to highlight items and services. When a new visitor comes in to the site, they are shown the landing page with options to click and be directed to company defined locations, whether on Facebook or externally. Facebook says the new business pages will NOT have this feature. You will have to direct users to these pages by a specific link to the landing page.
There are many additional changes as well, including pinning post to the top of the timeline, that may coming in handy. Facebook has an entire section dedicated to answering questions and viewing examples. I’d love to hear if your ready for the new business page design and what your ideas are to make it creative and useful. For us, its a good thing. People will need to update their Facebook page layouts and graphic, and we just happen to do that!