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Automated Email Marketing – Love It Or Hate It?

Posted on 07/23/14 by

Regardless if you love automated email marketing or you hate automated email marketing, when used correctly, it can be a tremendous benefit to the users experience.

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What Makes User Friendly Websites?

Posted on 07/21/14 by

The foundation of every online marketing campaign is the website. Setting up a website is imperative in order to set in motion every other marketing strategy, whether it’s an SEO strategy, a social media strategy, a content marketing strategy or more. However, companies that don’t have user friendly websites are going to fail right out [...]

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Update That Old Website With A Sportscoat

Posted on 07/15/14 by

Not ready to redesign your outdated website?  There may be small improvements you can make to your website to buy you some time, including fonts, pictures and backgrounds. Video Transcript: Today, I want to talk about taking something plain and boring, and making it a little better than plain and boring!  What I have done [...]

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The Web Design And Development Process

Posted on 07/10/14 by

This video explains everything between the idea and the functional website. This video explains the process of working with a web design company from concept to completion.

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What Are Responsive Websites?

Posted on 07/07/14 by

What Are Responsive Websites? A responsive website is one that responds to the needs of the end user, particularly as it relates to the digital platform the user is accessing a website through.

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Happy July 4th

Posted on 07/03/14 by
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How Much Should A Website Cost?

Posted on 07/01/14 by

If you are planning for a new website or a website redesign, and you are getting quotes from companies, you may be wondering how much should a website cost due to a largely varying cost.  There really is no average cost of a website, although there is logic to why you are receiving a wide [...]

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How To Set Up Facebook Retargeting (Remarketing)

Posted on 06/27/14 by

Recently Facebook release retargeting features to allow users set up Facebook retargeting, or remarketing as some people call it. In the past, you could only set up Facebook retargeting through larger advertisers. As a result, there’s not a lot of information out for a small business to set up retargeting on Facebook themselves. In this post I’ll show you step by step [...]

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Personas And How They Play Into Automated Marketing And The Sales Funnel

Posted on 06/25/14 by

Last week we talked about how to set up your automated marketing campaign and what the first steps are in setting that up.  Then we talked about what is the first question you need to ask yourself to set that up.  My idea was, “What is your sales funnel, and what does it look like”? [...]

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Where to Start With Marketing Automation – Sales Funnel

Posted on 06/17/14 by

If you have questions about starting a marketing automation campaign and not sure where to start, one idea I have to offer is starting with your sales funnel.  If you know the steps in your sales funnel, you can determine what your marketing automation messages need to include.  I am Joel Black, with Black Bear [...]

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