Websites, Real Estate, and Pinterest

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In a recent October, 2013 article in NAR Magazine “Business Tips and Trends” contributed by Graham Wood, he explains how agents and brokerages are finding a tool to help grow their businesses; by using Pinterest, it can even help to sell homes. As the article stated: “PIN IT, and THEY WILL COME”.

Pinterest is a photo-driven media site that is certainly becoming more and more popular among businesses, and real estate is no exception. Realtors are now able to link from their website more pictures and information that their own website may be unable to provide. What a fabulous way to both market themselves, as well as, their featured homes, for sale or rent!  Brokerages have joined the bandwagon and now find themselves encouraging their agents to “broaden their horizons” and reach out aggressively, by expanding their marketing resources, namely Pinterest. Some realtors are Showcasing their listings with Pinterest FIRST.

Traditional Marketing Impact

As a side note, the marketing days of flyers, e blasts, newsletters, and home tours will still exist. The volatile real estate market is requiring realtors to be more effective “on the job”. Listings, working with both buyers and sellers, and writing contracts are top priority, especially when the current inventory of homes is so scarce. Realtors are turning to this new social media with great success because it reaches a multitude of prospects with less of their marketing time.

Social Media Impact

Buyers today are savvy, and will search the internet and social media sources to explore their various options; the more information they have, the better prepared. They know their likes and dislikes. Pinterest becomes a popular site to visit for most all their inquiries.

One realtor, Mike Gardner, stated it well:

“I see it as a huge player in the real estate market in the future,” he says. “Pinterest is just a very sharable link where you can link back to your advertising and to your Web site or to the MLS.”

Pinterest works well with websites and although this appears to be a trend, Pinterest has quickly becoming a marketing “must”. Pinterest is here to stay!

How To Set Up Pintrest

So as you can see, everyone is talking about Pinterest, but not many know how to navigate! Here are the simple steps that you can follow*:

Step 1: Join Pinterest 

Visit pinterest.com and click Join Pinterest. It will ask you to join by connecting with Facebook or Twitter, but a third option lets you sign up using your email address.

To connect with Facebook, you need to give the app permission to access your basic info, email address, birthday, and likes. This lets the app post activity on your behalf, though you can decide whether or not your pins get reposted to Facebook. It automatically imports your Facebook photo; you can then create a username and password. Here you can uncheck or leave checked two boxes: “Follow recommended friends” and “Publish activity to Facebook Timeline.”

Sign Up For Pintrest

Step 2:  Follow Some Boards 

Once you have an account, you’ll need to find fascinating boards to fill your feed. Pinterest gets you started by suggesting some. Select a category from the list and then check at least five boards to continue. 

Pintrest Follow Boards

As you navigate the site you’ll find other boards worth following. Keep in mind that most accounts have multiple boards, so if you follow an account you automatically follow all its boards. You can also follow specific boards, and can unfollow a board at any time without the account being notified.

Step 3: Verify Your Account 

After selecting some boards you’ll receive an email confirmation.

Once you verify your account, the next screen you’ll see is your home feed, which features the most recent pins from people you follow. The more users or boards you follow, the more content will turn over.

Pintrest Home Feed

Step 4:  Adjust Settings 

Now is a good time to adjust your settings. Mouse over the drop-down menu in the upper right-hand corner with your picture and click Settings. Here you can update basic information, opt out of email notifications, and connect or disconnect your Facebook or Twitter account.

 Pintrest Change Settings

Step 5:   Create Your Own Boards 
You need to build boards in order to collect and organize items you’re interested in. To do so, click Your Boards in the upper right-hand drop-down menu, then click Create a Board. A box will pop up asking you to name your board, add a description, and categorize it.  You may want to get more specific with boards such as homes for sale, short sales, foreclosures, etc.

Create Pintrest Boards

Once you create a board you can pin items to it. By clicking Edit Board at the top you can also invite others to pin to your board, but you need to either follow the user or enter their associated email address to do so.

Step 6: Get Pinning 

Congratulations on making it this far, now you’re ready to get pinning! You can peruse the pins of people you follow on your home feed (accessible by clicking the Pinterest logo at the top of the screen), or search more specifically by selecting a category from the drop-down menu in the upper left-hand corner of the screen next to the search bar. Speaking of the search bar, you can also find boards, pins, or pinners by entering a keyword there.

Pintrest Categories

Step 7 Get Social 

You’re officially part of the Pinterest party now so it’s time to make some friends. Follow more boards and build out your own to attract new followers. Get friendly by liking (click Like next to the Pin It button) and commenting on other pins.

*These Step by Step tips have been taken from a  TECH magazine site, but explain in detail, PINTEREST FOR BEGINNERS.

Happy Pinning, everyone; let us know if you are now a PINTEREST PRO!!!

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