By Joel Black on 04/3/2012
Color plays a major part in the correct reflection of your brand. This visually obvious yet subtle application has a significant impact on the way a brand is perceived by the public. No matter if you’re designing a brand for yourself, a small company, or a corporation the effects of color will not discriminate based on how much cash you have to start. When looking at color options for your brand it’s always best to take a look at other brands to get a clear idea on how color schemes play a part on the perception of brand perception. A company with strong brand recognition, altering the color scheme where it is expected to be maintained can have dangerous results.
Today’s marketplace is bombarded with products that are trying to get our attention at every head turn, decreasing the likely hood that your product will immediately stand out. According to the way our natural senses function Color is the most influential, followed by Shapes, Symbols, and finally Words. Here we will look at what colors mean on a basic level, as well as brands that are best known for their recognition by color, color combination practices, and how you can use these methods to develop your own brand.
But make no mistake, brand recognition will make a good company succeed faster and make bad companies fail faster. People attach most of how they feel about your brand according to their personal experience with your products and services. By selecting a color and/or color combinations for your brand you will take the first step in growing a favorable acceptance in your chosen industry.
Color meanings vary from culture to culture, and the impact that your brand has on your targeted audience. Here is a list of a few meanings on how colors are interpreted by brands:
In our next chapter we will dive deeper into how brands are using these colors and how you can effectively use colors in your branding campaign, logo designs, graphic designs and web designs. There are many ways to deliver the correct message using color in your designs which will be covered in later sections. For now you have a really basic understanding of what colors mean and that they just aren’t for decoration but have deliver an intrinsic value in
9 responses to “Understanding Color and The Meaning of Color”
just this color??? what about another color like gray maybe??
Nice @ Design Graphic Apprentice 🙂
Joel! We couldn’t agree with you more. Check out our article on Colour Tips for Designers Let us know what you think. Great infographic, can we share it on Twitter?
Thank you, yes, please share, we would love that 🙂
[…] the second version of the logo it was decided to make it green. Green can have many different meanings in graphic design. The first thinking many people think of is the connection to wealth or money. It […]
Thanks, but the concept of a color is influenced by several factors, and it may have a contradictory meaning to the above.
its very useful information ……..thanks ….
but I would like to ask…
how the colors will be affecting on the message that we will be giving to our audience??
and what will be their feelings ???
I love the depth the colors can go into, such as moods, temperature and “color codes”. A color can effect the audience, and perhaps their feelings as-well.
this is nice i like that