Two Rivers Partners Logo

About The Project

A new company in Manhattan, Two Rivers Partners is an organizational design, change and talent firm with a formula to enhance other businesses’ production and increase their bottom line: PEOPLE + PERFORMANCE = PROFIT. With the philosophy of getting results with people in business, Two Rivers Partners wanted a professional branding package befitting their mission.

Two Rivers Partners came to Black Bear Design with an interest in developing a logo for the new venture. Located on the island where the Hudson meets the East River, an abstract interpretation of the two rivers joining together was worked into the logo design. We incorporated two vibrant shades of blue and enhanced the color story further by introducing a punchy orange accent color. Black Bear worked closely with the client to develop the typefaces, keeping everything simple and clean.