Can Social Media Reinvigorate Your Business Growth?

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Social media is the best, free way to market your business. Getting in front of potential customers in their homes, at their jobs or while they’re running errands is possible with the use of social media. Unfortunately, we can’t talk to hundreds sometimes thousands of people about the products and services our company offers. With social media at our fingertips with IPhones and Androids in almost everyone’s hand, access to social media is constant, which means our access to people has now become limitless.

 

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Here are some statistics to consider when deciding if social media is right for your business:

  • Nearly 65% of American adults use social networking sites
  • 90% of young adults, ages 19 to 29 are most likely to use social media
  • 35% of adults 65 and older using social media have risen from 11% in 2010
  • Those in higher income brackets are more likely to use social media and only 56% of those living in low-income households are.
  • Women are more likely to use social media than men, 68% in fact, compared to the 62% of men

These stats show and prove that no matter the demographic audience you are trying to reach; they are to some capacity using social media.

As a business owner, you understand the power of word of mouth. Social media is designed to be a platform for people to connect. News feeds are full of people giving reviews of products and services, giving free publicity by recommending and “tagging” company pages and visiting pages that interest them.

Consider social media a huge networking event without the task of handing out business cards hoping that they aren’t tossed in the trash before ever being read. Taking advantage of social media is a great business decision but to be successful in social media, you have to do more than create a Facebook page or post a few pictures on Instagram. Staying consistent, relevant and up- to- date is the key to having a successful social media presence.

Black Bear Design has a talented team dedicated to fulfilling and exceeding our client’s expectations. We offer social media management, managing platforms such as LinkedIn, Facebook, Twitter, Google+.

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