Content Marketing

We are Atlanta’s Content Marketing Experts

Marketing without content would be like a forest without trees: it just doesn’t make sense. Through effective content marketing, you can meet your audience’s expectations whether they are visiting your site, opening an email, or clicking on your videos. But sometimes it can be hard to tell your own story – especially if you aren’t quite sure what your message is just yet. That’s OK, Black Bear Design can help. We know digital content marketing.

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How Can We Help You Stand Out in the Forest?

Black Bear Design is a full-service content marketing firm focused on developing and building the visibility of your business through a variety of content marketing services.

What Is Content Marketing?

Content marketing is telling your compelling story to your audience in a way that converts them from viewers or visitors to buyers. It’s also a focused, long-term strategy designed to build a strong relationship with your target audience by giving them relevant, useful content delivered consistently. It’s also the tools we use: websites, social posts, blogs, SEO, press materials, and emails. Content marketing is the heart of your promotional efforts designed to target not just any audience but the right audience.

What Can Content Marketing Do For You?

Creating relevant and valuable material is key to connecting with your customers. You may have an awesome story to share but throwing it out to see what sticks just doesn’t work; there’s simply too much noise. Through the right digital content marketing, your ideal customer is going to be better able to find you, feel compelled to come back, and share your content with others. Win-win-win!

The benefits of content marketing are undeniable. Done correctly, you are building a comprehensive and targeted approach that creates trust with your audience. They know you’re their go-to for your area of expertise. With that in mind, we begin by getting to know your business before setting goals that, once implemented, will lead to more visibility for your business.

Our Content Marketing Services Include:

Copywriting

Our copywriters are word nerds. So we can’t think of anyone more perfect to create the best content for your business. Black Bear Design offers a variety of copywriting services for whatever you may need. Whether it’s social media posts, website content, blog posts, or videos – we’ve got you covered with insightful and strategic content.

Email Marketing

Emails can be tedious and stressful. When should you send an email? Who should you send it to? What should it say? We do the research, build the content, create the workflow, and schedule the ideal campaign for your audience. Once it’s all done, we track how effective your campaign is. Quality content and tangible results mean converting readers to customers.

Press Releases

You’ve got a great thing going, and you want people to know about it. We get that, and we’re here to help. Through public relations, we target the organizations that are going to benefit from knowing what you have to offer. We craft the perfect press release designed for media and opinion leaders that are going to find your message relevant enough to share with their audience, expanding your reach.

SEO

When it comes to websites, smart search engine optimization is crucial. The internet is a crowded place, and your business needs to stand out. Our content marketing is measured, carefully considered and built on strategy. Our writers and SEO experts work together to create material that is meaningful to your audiences because, when it comes to being seen in the forest of websites out there, we know humans matter just as much those Google spiders.

Social Media

Hashtags, memes, and GIFs – oh my! Social media is a wild place, and it’s easy to get lost if you don’t use it effectively. Our social media experts know how to increase your brand’s awareness by understanding what makes your business unique and building your social media strategy around it. We then design, manage and monitor your social media. This ensures that you keep an active and thoughtful presence on the platforms that matter.

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Why Black Bear Design?

Because we are a leading content marketing agency in the Atlanta area. We understand that content is key to amplifying your message. We know that content marketing has many facets and understand how each piece fits together. Our team of experts works together to strategize, develop, and implement a comprehensive content marketing strategy for your business.

Black Bear Design is recognized as a Top Digital Agency by

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