Content Copywriting Services

Content Writing Services

You know your business. We know how to help you tell your story.

Black Bear Design offers a wide array of copywriting services for your business. From website content writing to collaterals, white papers to social posts, video content to blogging services, we can deliver content that converts.

You’ve Probably Heard That Content is King, Right?

Well, we’d like to suggest that great content is really what’s king because poor copywriting can be the downfall of even the best-looking brochures and websites. And Black Bear Design is here to deliver great content for our clients.

Professional copywriting ensures your customers find information about your company that will convince them to do business with you. Our content writers work hand-in-hand with our web designers, graphic designers, SEO experts and the rest of the team to create content that represents your brand whether it’s online or in print.

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Our Approach To Copywriting

Strategic Messaging And Storytelling

Black Bear Design’s approach to content writing services is simple: what do you need your content to do for you? We work with our clients to identify their goals then develop a strategy to achieve those objectives before starting to craft the message. Through strategic messaging and storytelling, we create the copy that attracts and engages your ideal customer, creates a strong brand connection, and gets you more leads. By becoming experts in your business, we can have a clear understanding of your audience, message, tone and intention of your copywriting so the words can go to work for you.

Increase Organic SEO

We know every word counts. Well-crafted content, using the right keywords, helps increase organic traffic and gives you a better chance to find your customers. Especially when it comes to SEO blog articles, copywriting must be audience-friendly and search engine-friendly. Compelling content is key to getting seen in the forest of other businesses and websites.

Get Professional Writing Services

Most small- to medium-sized businesses just don’t have the staff or the time to devote to copywriting. They are juggling their day-to-day business. With Black Bear, you’ll have access to a cave full of dedicated, creative minds offering everything from press release writing services to web design content writing. Getting professional writing services through a digital marketing agency is a great move whether you are launching your business or ready to grow.

Our Copywriting Services Include:

Ecommerce Website Writing
Website Content Writing
Marketing Collateral
SEO Copywriting
Video Writing

Social Media Posts
Email Marketing
Press Releases
Blog Content
Articles

Internal Communications
Case Studies
White Papers

Newsletters
eBooks

A clear, concise message is the foundation of a good marketing campaign. Customers research your products and services because they want to see valuable information before they make a purchasing decision. Don’t send your audience mixed messages with conflicting styles of writing on your website, brochures, blogs and social media. When you hire a writer, we can make sure that your content stays consistent throughout all mediums.

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What Can Great Copywriting Do?

Solid marketing copywriting is more important than ever. We have your customer’s experience in mind, so you will never get copy that is bland or overstuffed with keywords. We’re here to offer the expertise of website content writers that know how to reach the humans and the spiders that get your search results.

Copywriters can take on a variety of projects and leverage different audiences for each one. Copywriting in advertising is very different from press release writing or even social media, but expert copywriters can do it all and ensure your message is clear and compelling throughout.

Skilled copywriters are flexible professionals who can adapt to any industry or topic with eye-catching headlines, brand messaging, and clear calls to action for readers. Copywriters can adjust easily to new content requirements and deliver on deadline because they understand their client’s requirements and audiences, and love to write for them.

Website Copywriting

Copywriting for the web should be compelling for your site visitors and still attract search engines since SEO writing alone will not sell your product or service. It’s a great way to help Google find your website, but potential clients who discover your site need a reason to stick around. Good content gives them just that. We develop well-written, worthwhile content that creates trust in your brand, establishes your credibility, and provides useful information to the people you want to target.

By weaving researched and selected keywords throughout your website’s message, we can leverage your positioning across the major search engines. Well-written copy will not only positively influence your rankings but also improve consumer experience with your brand.

Is your website content useful, structured and easy to navigate? We can make sure it is. Does your social media content grab your reader’s attention? It should draw your audience in by offering compelling stories, solutions to a problem, a fresh idea, or a demonstration video. As a Top 18 Social Media Marketing Agency in the U.S., Black Bear Design has the know-how to use copywriting to impact your social metrics.

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Developing A Content Marketing Strategy

The Good Kind Of Audit

We begin any copywriting project such as writing websites with a content audit. What content is working and what isn’t? Do you have a library of blog posts already or is now the time to get started with on-page SEO tactics? Are there a dozen blog posts on a certain topic that could be compiled into an eBook? Does your social media presence support your brand by showing how informed you are about your industry and best practices? Or is all of it feeling a little tired?

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We’ll audit your current materials, site, and social presence because we can’t set goals and measure them without knowing where you are. We’ll research your competitors to see what keywords are on their list and what content is resonating with their audience, so we can craft the most effective communications for your business.

Copywriting Services For B2B & B2C

Atlanta-based Black Bear Design offers copywriting services to B2B and B2C clients in a variety of industries. Whether you offer products or services or both, our clients have one thing in common: they are looking for professional copywriting services that can offer a big picture strategy, audience engagement, know-how to increase conversions. How can we help your words stand out on the page and your business stand out in the forest? Contact us today to see what Black Bear can do for you!

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