Investment Website Redesign

Website Redesign Project Overview:

Gratus Capital is an Atlanta-based financial planning and wealth management firm. Its clients include individuals, families, foundations and endowments. They were in need of a website redesign that better reflected their high-end brand, personalized services. and their diverse portfolio.


The Black Bear Design team needed to create a website that portrayed the company as an industry leader. There needed to be a better user experience for visitors while highlighting the expertise of the Gratus Capital team. Visitors also needed to be made aware of the company’s extensive available resources and numerous accolades.


After a complete audit of the original site, we began by creating a new logo and carefully selecting graphics that reflected the company’s upscale demographic. From there, our team continued with a redesign that included using SEO research to develop meaningful website content.


Gratus now has a newly redesigned website that better reflects the company’s image.┬áIt offers a wealth of information while being easy to use and clearly communicating the perfect message to their target audience.

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