Eye Care 4 Kids

We visited Eye Care 4 Kidz to get a sense of feel and direction they wanted to achieve. While developing this logo, we wanted the primary focus to be geared towards children of all ages. Working off the concept from Children’s Healthcare of Atlanta, we developed the logo with a variation of colors to represent warmth, safety and excellence.

Because diagnosis and treatment of a child’s vision is imperative to the learning and academic aspects of their life, we focused on glasses and children smiling within this brand, giving a sense of emotional connection for children with vision needs.

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