Non-Profit Digital Marketing

Digital Marketing Project Overview:

The Paul Anderson Youth Home based in Vidalia, Georgia provides a holistic Christian therapeutic approach to transform the lives of young men struggling with substance abuse, addiction and other risky behaviors. Black Bear Design has worked with PAYH for many years to implement a combination of targeted digital marketing strategies.

Challenge:

Paul Anderson Youth Home is well known in their area, but in order to grow their outreach and offer services to boys across the Southeast, building awareness and understanding of their services was key.

Solution:

BBD not only redesigned the PAYH.org site using keyword-oriented content creation and thoughtfully planned SEO, we’ve backed up that website redesign with carefully planned and implemented pay-per-click advertising including Google, Bing and paid social ads as well as introducing a retargeting ad campaign based on key search terms.

Results:

Paul Anderson Youth Home has seen a dramatic increase in response rate based on digital marketing campaigns built around market segments and key audiences. Read our ultimate guide to keyword research to learn more about keyword research and keyword strategy.

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