Paid Social Campaign

Project Overview/Challenge:

Animal Courts, a course that helps pet owners resolve animal and pet-related incidents by educating violators, needed to increase awareness of their service.

Black Bear Design created a strategy for paid social media campaigns targeting 10 key markets where the client wanted to grow their business. Our social media team researched each market carefully and developed a plan for Facebook ads to complement their pay-per-click campaign.

Using similar messaging and visuals, the paid social media campaign ran for one week in support of the PPC campaign and yielded very positive results across the board.

Results:

  • Increased impressions on Facebook across ten markets to 137 K
  • Increased engagement to 7.3 K
  • Increased video to 20.5 K

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