How To Get Traffic To Your Website

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Your company’s website is the backbone of your internet strategy, but it is useless if you can’t get traffic to your website. Here are a few ideas on how to get traffic to your website.

How To Get Traffic To Your Website

photo credit: Corie Howell via photopin cc

Engage in SEO

The most common way that people find things on the web is via search engines, so getting your site listed atop search results lists is a great way to get traffic to your website. Here’s how to optimize to get traffic to your website:

Prepare Your Site For Search Engines

There are many ways to improve your ability to get ranked higher on search results lists, but you should start with your website.

Make sure that your website is uncluttered and easy to navigate. This not only makes it easier for people to get around your website, but also search engine bots, which scour your site to determine your its overall quality. The easier it is to navigate, the better your rating and the faster you get ranked.

Create Great Content

To get traffic to your website from search engines, you need engaging content. As far as the search engines are concerned, good content is what makes the internet great. As such, they rank sites with high quality articles, blogs, etc higher.

To enhance the quality of the content people see, search engines have developed algorithms that devalue keywords and emphasize quality and relevance.

Make sure you are producing a steady stream of high quality content people will love reading. For that to happen, all of your content must be entertaining, informative or both.

Build Your Internet Presence

Another way that search engines determine how to rank sites is by measuring their importance on the web, also known as their internet presence. Here is how to boost your internet presence to ultimately get traffic to your website:

Link Building

One of the best ways to strengthen your internet presence is to get other websites to embed links back to yours.

There are many ways to gain linkbacks; two of the best ways are to do guest blog posts and comment on forums. With both of these, you can add links back to your website as a part of the content you provide.

Also, be aware that there are some link building practices you should completely avoid. Purchasing links and creating dummy sites, for example, not only yield weaker linkbacks—which create poor results—but they can also get you banned from a search engine entirely, nullifying your ability to use search engines to get traffic to your website.

Get Cited

Links are important, but even a mention of your company can boost your internet presence big time, especially for local results. Such a mention is known as a citation. A citation can be anything from your company’s name to basic company contact information (phone number, email address, physical address, etc).

You will gain citations during your SEO and link building efforts, but you should also sign up for all of the listing sites (yelp, yellowpages.com, Google locator, etc), because this gives you free citations and makes you easier to find via additional platforms.

Leverage The Power Of Social Media

Social networking is not just a tool to engage consumers (which helps get traffic to your website). It will also help you get traffic to your website by enhancing your link building and citation efforts, because social networks are websites that can create countless links or mentions in the blink of an eye.

Following the steps above will allow you to get traffic to your website so that you can generate more online sales leads. Feel free to contact us to learn more.

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