Social Networking

A Step by Step Guide to Creating a Facebook Ad

Posted on 05/19/17 by

Hello! Black Bear Social Media Strategist here! One of the things I’m asked almost monthly is how I create a Facebook Ads for our clients. Every month, every week even, it seems like our clients are rolling out the next great idea, the next best landing page for their new service or product, or a […]

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Connected: The History of Social Media

Posted on 02/02/17 by

To appreciate the history of social media, it’s beneficial to have insight into the history of the internet first. The internet was by no means the first great invention of man, however, it has become one of the most revolutionary lenses of communication, data sharing, and commerce that exists today. Virtually one-third of the world’s […]

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Blogs should be informational! Create value for consumers and they will return the favor.

Posted on 10/24/16 by

As business owners, we too often make the mistake of assuming that everyone is as invested in our products and services as we are. We allow ourselves to translate this thinking into the way we communicate with our audiences online. In Person vs Online If someone walks into your storefront, chances are they ARE invested […]

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Can Social Media Reinvigorate Your Business Growth?

Posted on 03/15/16 by

Social media is the best, free way to market your business. Getting in front of potential customers in their homes, at their jobs or while they’re running errands is possible with the use of social media. Unfortunately, we can’t talk to hundreds sometimes thousands of people about the products and services our company offers. With social […]

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8 Essential First Steps to Starting and Promoting a Successful WordPress Blog

Posted on 01/23/15 by

WordPress.com is a free blogging platform where you can submit your articles and posts for public. Most start blogging as a hobby or business promotion tool. While the free platform is helpful, most eventually move on to personal domains and start using the self-hosted option. Why so? Well, WordPress.com has many restrictions and it’s not always beneficial […]

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8 Surefire Ways to Stand Out at Your Next Tradeshow

Posted on 01/09/15 by

Attending trade shows is an incredible way to gain exposure, get publicity and even find sales reps for your company. But let’s face it—hundreds or thousands of companies attend the same trade shows, so you’ll need a way to stand out. Here’s how. Everyone is vying for your audience’s attention at a tradeshow. And they will […]

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How To Set Up Facebook Retargeting Pixel (Remarketing)

Posted on 06/27/14 by

Recently Facebook release retargeting features to allow users set up Facebook retargeting, or remarketing as some people call it. In the past, you could only set up Facebook retargeting through larger advertisers. As a result, there’s not a lot of information out for a small business to set up retargeting on Facebook themselves. In this post I’ll show you step by step […]

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How To Promote Your Content Online

Posted on 05/01/14 by

There are many online content promotion strategies you can use and it’s easy to get in the web of using any and all forms of promotion methods.

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Make Every Tweet Count: Tips for Building a Twitter Following

Posted on 02/18/14 by

If a tweet lands in the middle of cyberspace and there’s no one there to hear it, does it make a sound? Twitter has become a vital part of Internet marketing plans, with followers disseminating news and updates at a speed unheard of in the pre-social media area. Building a strong base of followers, however, is the […]

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How To Manage Social Media Like A Rock Star

Posted on 01/15/14 by

Every wondered how to manage social media like a rock start? Learn the secret sauce, or at least three ingredients to managing social media.

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