Marketing Strategy

The Rise of Augmented Reality and Marketing

Posted on 03/08/17 by

If you’ve been on YouTube in the last few months (and, statistically speaking, you have), you might have noticed one of the running ads that play at the start of every video. It’s for the New York Times’ new virtual reality app, aptly named NYTVR. That’s right, one of the oldest print materials is blowing […]

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If Your Agency Isn’t Using Sharpspring, Your Clients Are Missing Out On Leads, Conversions, and Profits.

Posted on 01/18/17 by

A marketing agency without marketing automation. Sounds funny right? To call yourself an agency, it is essential that you take advantage of modern marketing tools, or you will simply be left in the dust.   What is marketing automation?   Marketing automation is a blanket term for tools that automate and ultimately make marketing easier. […]

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How Instagram is Becoming a Millennial Marketing Treasure Trove

Posted on 11/29/16 by

There has never been a generation raised to be more technologically savvy than the Millennials. A group that now makes up the largest living generation in the U.S., is coming of age to be the newest wave of buyers, thinkers, and influencers in today’s market. From a marketing standpoint, it’s vital to understand what influences […]

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How To Grow Your Business Through Online Marketing

Posted on 11/16/16 by

Blogging, social media, email campaigns, search engine optimization….the list seemingly goes on and on. These are all important aspects of online marketing, and yes, you need marketing if you want to grow your business. Gone are the days of making a serious splash with a local newspaper ad for your corner mom-and-pop store, but you […]

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How To Grow Your Business Through Online Marketing

Posted on 11/06/16 by

Blogging, social media, email campaigns, search engine optimization….the list seemingly goes on and on. These are all important aspects of online marketing, and yes, your business needs it.  Gone are the days of making a serious splash with a local newspaper ad for your corner mom-and-pop store, but you know that already. So if you’re […]

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The Dizzying World of Social Media

Posted on 09/21/16 by

Ahh, social media! It has exploded over the past decade, transforming from small platforms meant to encourage conversations among friends into a multi-billion-dollar industry that enables ads, brand communication, instant access and everything else businesses need to thrive on the internet. Just thinking about it has my head spinning. Social media, in the business sense, […]

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Not Branded Online? You Don’t Exist

Posted on 09/07/16 by

In an increasingly digitized world, technology has taken over our lives. Our grandparents have smartphones, we’re constantly posting those over-filtered selfies to social media and adopting new technologies such as the smart home daily. Digital has become a way of life. And one that we’re comfortable with, might I add. So, how is it possible […]

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That’s So 2015: Avoiding Embarrassing Social Media Faux Pas

Posted on 08/01/16 by

Social media is set for world domination, and nearly every human on this planet uses it in one way or another. It’s how we communicate with each other and how brands and consumers engage in conversations. Well, it’s supposed to be. Some brands have taken to social media because they’re supposed to, but haven’t quite […]

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Is Your Content Inspired or Deathly Boring?

Posted on 07/17/16 by

The decades old problem marketers are still struggling to tackle is how to write content that inspires. Shameless self-promotional content and reposting everyone else’s content will only get you so far. Original content is obviously the preferred method, but how do we write content that our audiences will find interesting and share-worthy? Let’s find out! […]

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Rising (and Falling) Search Traffic

Posted on 07/07/16 by

Search Engine Optimization (SEO) is almost as hot a topic as the rise of data analytics in the marketing world. But what does it really mean? SEO drives traffic from organic search results on search engines like Google, plain and simple. With nearly 65 percent of searches taking place on Google, SEO is pretty important! […]

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