Branding

Blogs should be informational! Create value for consumers and they will return the favor.

Posted on 10/24/16 by

As business owners, we too often make the mistake of assuming that everyone is as invested in our products and services as we are. We allow ourselves to translate this thinking into the way we communicate with our audiences online. In Person vs Online If someone walks into your storefront, chances are they ARE invested […]

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Not Branded Online? You Don’t Exist

Posted on 09/07/16 by

In an increasingly digitized world, technology has taken over our lives. Our grandparents have smartphones, we’re constantly posting those over-filtered selfies to social media and adopting new technologies such as the smart home daily. Digital has become a way of life. And one that we’re comfortable with, might I add. So, how is it possible […]

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What Your Business Card Says About You

Posted on 03/20/16 by

Your business card is your first and sometimes only opportunity to make a good impression.  Not having a business card at all is no longer an option. In a world of endless networking opportunities, we need to have a seamless way to exchange information. More than anything, you want your business card to reflect who […]

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Black Bear Launches a New Site: BlackBear.Agency

Posted on 10/30/15 by

We are pleased to announce the launch of our brand new site, blackbear.agency. We designed this site to be a streamlined presentation of our company, the skills we possess, and the services we provide. Collaboration and dedication were critical to the site’s launch. Our team worked endlessly to make this site happen and we are […]

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Choosing the Right Font for the Job

Posted on 09/09/15 by

Font choice seems like a daunting task. There are millions of fonts available for your use. The hard part is not finding a font, but finding the right font. There are no simple rules about font choice, but don’t despair. At Black Bear Design Group, our designers have a few tips to help you narrow down […]

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Have you started questioning your logo design?

Posted on 06/29/15 by

What makes a logo not just creative, but strong, successful, and lasting? How do you know when your logo isn’t working the way it should? Even though you’ve invested in a logo design, is it what you wanted? Is it working the way you envisioned? What makes one concept potentially better than another? How do […]

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Black Bear Recognizes 10 New Trends in 2015 Logo Design

Posted on 02/16/15 by

From the days of hand cut letterforms, through the wave of digital technology and into current day, logo design has wonderfully transformed, adapted and shape-shifted. What logo design trends lie ahead in 2015? If you’re in the process of changing your logo design, or planning a re-fresh of your existing brand for your business, then you’ll love today’s […]

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Your Guide to Understanding Graphic Design Basics

Posted on 01/02/15 by

Like any industry, graphic design has its own language; using words familiar only to those in the trenches. The joy of outsourcing graphic design projects is the benefit of working with experts. Just as you might rely on others to fix your car, you can hire professionals to create or promote your brand. But just as […]

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The Elements of Effective Brochure Design

Posted on 11/18/14 by

You might think that a physical brochure isn’t necessary anymore in this digital era, but guess again. A professionally designed and printed brochure can be a vital tool.  When you meet someone face-to-face for the first time, whether it be at an event, tradeshow or an initial sales meeting, you take the time to learn […]

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What Makes A Great Logo Design?

Posted on 11/13/14 by

Logo design is a singular representation of a company or brand, but even some of the most iconic logo designs have seen an evolution over time. Every day consumers are confronted with countless logos, mostly unaware of how these icons are constantly transmitting a slew of messages aimed at the subconscious. Because a logo may […]

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