Social Media Strategist

Required: (If you do not have the below required experience, do not apply for the position)

  • Must have experience working in Hootsuite & Buffer
  • Must have at least 4+ years experience in an agency setting

The Social Media Strategist is the agency’s primary advisor on all social media channels, including social networks, content sharing sites, blogs, micro-blogs and wikis. This person must demonstrate extensive social media experience.  The social media strategist actively participates in a wide variety of social media activities such as blogging, community development and management, social bookmarking, commenting, etc., and is well-connected with the broader social media world.  The social media strategist must be able to think strategically, but be willing and able to roll up his/her sleeves to help implement social media programs for agency clients.

The social media strategist must be a storyteller, a tribe-builder, someone who knows how to connect with people in a real and genuine way and help them to be part of something big… and who also can change hats to be the agency’s social media data, numbers and analytics expert.

This person recommends social media channels appropriate for client marketing, and guides clients in adopting social media strategies. The social media strategist coaches clients, and agency staff, in how to participate in the social media conversation to help grow customer-brand relationships.

The social media strategist advises on, manages and monitors the agency’s social media initiatives and participation, and works to grow agency staff participation in and understanding of social media as an agency self-promotion and engagement tool.

The social media strategist should have experience, or be willing to acquire such experience, in as many of the following areas as possible: social media tools and techniques; traditional, new media, guerilla and “word of mouth” marketing; strategic planning; product marketing; press and analyst relations; business development; technology; operations; sales; financial and quantitative analysis, and project management.

Reports to the Senior Manager

Responsibilities:

  • Creates comprehensive social media strategies, defining programs that use social media marketing techniques to increase visibility, membership and traffic across all client brands
  • Implements and manages social media programs
  • Experiments with new and alternative ways to leverage social media activities (“marketing R&D”)
  • Monitors social media trends, tools and applications, and appropriately applies knowledge to increasing client use of social media
  • Strategizes with and educates the client service team as well as clients on incorporating relevant social media techniques into the corporate culture and into all company products and services
  • Measures the impact of social media on overall marketing efforts
  • Must have experience working in Hootsuite & Buffer
  • Content writing for blogs and press releases