Search Director (PPC & SEO Manager)

  • Full Time
  • Atlanta
Black Bear Design provides fully-integrated digital marketing solutions. Content creation, social media, influencer marketing, public relations, SEO, paid social, demand generation: we do it all. We take pride in providing content that has personality, spark, and genuine humanity to really connect with our clients’ customers. Beyond that, our content is always search engine optimized, based on audience research, and part of an overarching content strategy.

The Search Director is senior-level position reporting to the VP of Operations & Managing Partner, and will supervise the SEO team.

This person serves as head of the Search Department with responsibilities for overseeing all SEO and PPC efforts for the agency. The Search Director leads all strategic campaign planning and budget spending for all clients.

This position entails approximately 50% PPC creation/management, 30% strategy, and 20% management of SEO.

Skills/Qualifications

  • Google Ads & Bing Ads specialist
  • Knack of implementing new technologies, automation capabilities that enhance SEM efforts
  • Ability to write ad copy and optimize through A/B testing
  • Experience in managing performance-based PPC campaigns
  • Experience in gathering insights from multiple data sources and making informed decisions to improve the performance of campaigns
  • Accelerate PPC Marketing using analytical and creative skills.
  • Ability to manage contractors and organize teams (i.e. publishing content – writing, editing, development)
  • Experience in managing performance-based SEO campaigns

Responsibility

  • Creating, managing, & optimizing SEM campaigns in Google Ads & Bing Ads.
  • Develop & implement Google Display campaign strategies (i.e. retargeting, specific placements, etc).
  • Track and plan for traffic patterns.
  • Determine ROI on search marketing efforts.
  • Tracking of funds in the account and maintaining conversion rate.
  • Daily, Weekly, and monthly reporting to both Account Managers and VP of Operations.

Management

  • Provide leadership, strategic vision, and direction to the team
  • Support an environment of collaboration
  • Establishing workflow for requesting, creating, editing, and publishing campaigns
  • Be a strategic voice and mentor for Search Department team to help us to continually develop our craft
  • Day-to-day management of team including participation in the hiring process

Requirements

  • Google Ads/Analytics Certification
  • Experience in developing SEM campaigns is a requirement (5-7 years) for multiple clients in an agency setting
  • Experience in managing SEO campaigns is a requirement (1-2 years)
  • Works well with Excel
  • Entrepreneurial
  • Data Analysis
  • Passion for B2C and B2B
  • Expert-level writing, spelling, and grammar skills (Oxford comma use negotiable)
  • Excellent communication skills and ability to collaborate with a team
  • Ability to carefully scrutinize and revise her/his own work
  • A knack for idea generation and brainstorming
  • Flexibility and team player attitude even when on tight deadlines and under pressure
  • Outstanding organizational skills
  • Skills in SEO-friendly content creation and press releases preferred
  • This position is full-time in our Atlanta office

The ideal candidate should be proficient in Office, WordPress, and Dropbox – and/or willing to suggest and learn new tech in support of the team.

Please send a brief introductory email, your resume, and links to three (3) representative writing samples to careers@blackbeardesign.com by February 1, 2019. No phone calls, please.

To apply for this job email your details to careers@blackbeardesign.com

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