Website “Must Haves” for Driving Traffic, Leads & Sales
By Black Bear Design on 02/20/2015
Whether you’re looking to build your first website, or if your existing site just isn’t getting the traffic or leads you were hoping for, you may wonder what it really takes to have a great website.
Having a website alone isn’t the key to great results. Instead, it’s the ability turn your website into an inbound marketing machine. Your website has a hefty goal and it needs to wear many hats. A website needs to not just exist, it needs to perform. It needs to attract visitors, educate them and convince them to buy. But I know what you’re thinking – easier said than done.
We’ve written an extensive guide of 25 Website Must-Haves to utilizing your site’s capabilities, which you can read here. Below we’ve outlined the main four highlights.
Part One: Get Found Online
A great website isn’t so great if no one visits it. This is why the first chapter of our guide is dedicated to getting found online, which covers the very top of the funnel of your inbound marketing strategy.
Search Engine Optimization (SEO) is an absolute must-have to any website strategy, but it takes hard work and consistency when aiming for the top spot. The tips you will find here can help get you on your way to increasing your organic (non-paid) search engine rankings.
Part Two: Design & Usability
When you begin to generate some good traffic by getting found online, your next focus is getting that traffic to stay on your website. It depends on the industry, but most websites have a 30-60% bounce rate on average.
This means a large majority of web traffic entering your website leaves without navigating to any other pages, and many times they may never come back. Yikes! Check out the full guide for tips to improve user experience and decrease your bounce rate.
Part Three: Content
Content is one of the most important aspects of any website. With the rise of inbound marketing, content has become front and center in the minds of marketers. It is what search engines and people want to see.
It’s what drives visitors to your site and turns prospects into leads. Take a look at the guide for the next must-haves for creating killer website content.
Part Four: Conversions
The next step is to get your visitors to convert from a prospect into a lead. You don’t want them leaving without providing some information or else you will lose the opportunity to nurture them until they are ready to buy.
