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Digital Advertising: How to Get Started With Google

Where and how to get started with digital advertising can feel a little overwhelming. After all, it seems like everyone ...
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Web Design Is Boring

Have you noticed that web design has radically changed since the 1990s? The big difference is that websites started out as ...
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8 Steps to Great Landing Pages

Before we examine best practices, let’s talk about what “landing page” means. A landing page is a stand-alone page on ...
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Why Video Must be an Integral Part of Your Digital Marketing Strategy

Have you been thinking about creating video content to promote your business, but just aren’t sure if it’s worth your ...
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Why Isn’t Anyone Coming to My Website?

Why Isn’t Anyone Coming to My Website?

You’ve carefully planned and executed your website, and yet nobody is looking. Why? We’ve got a few ideas. New to ...
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10 Tips to Make Your Small Business Stand Out in Your City

Standing out in a crowd of competitors is no easy task, and it’s getting more difficult all the time. Whether ...
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5 Ways to Drive More Traffic to Your Website

5 Ways to Drive More Traffic to Your Website

There are hundreds of tactics for driving visitors to your website, but there are several factors to consider beyond “get ...
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How Graphic Design Helps Your Business Excel

When you’re choosing what to have for dinner or even choosing which book to read, chances are, you’re drawn to ...
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How Digital Marketing is Adapting to the Ever-Changing Music Industry

If you live in Atlanta, there’s a chance you’ve heard about the pink “Trap House” in south Atlanta. The house ...
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2017: An Update on Video Marketing Trends

For those tuned into social marketing know: trends in social media, video marketing, and general digital marketing change almost hourly ...
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What Makes SEO and PPC Important for Your Business

When was the last time you searched for something on Google? Ten minutes ago, maybe? Let’s say you were searching ...
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The Best Ways to Engage Your Audience on Social Media

Hubspot recently released their 2017 State of Inbound Report which found that 91% of marketers want to know how to ...
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How to set up email reports in the new Google Analytics

The new Google analytics email reports are a little more difficult to set up than the old analytics system, but pretty straight ...
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The Essential Guide to Blogging for Business

Inbound Marketing “is the process of attracting the attention of prospects, via content creation, before they are even ready to ...
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How Organic Social Media Impacts Your Marketing Strategy

Hello again! It’s me Lauren, the Social Media Strategist here at Black Bear. Thanks for joining me for part 2 ...
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A Step by Step Guide to Creating a Facebook Ad

Hello! Black Bear Social Media Strategist here! One of the things I’m asked almost monthly is how I create a ...
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