Our Blog

2017: An Update on Video Marketing Trends

Posted on 06/30/17 by

For those tuned into social marketing know: trends in social media, video marketing, and general digital marketing change almost hourly. As marketers, it’s our job to follow the trends our followers adopt and adapt to them immediately. One respondent in Hubspot’s 2017 State of Inbound Marketing Report agrees, “If a company is slow to capture […]

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What Makes SEO and PPC Important for Your Business

Posted on 06/29/17 by

When was the last time you searched for something on Google? Ten minutes ago, maybe? Let’s say you were searching for a new marketing agency in Atlanta. You might type in those exact words, “marketing agency, Atlanta.” When you press enter you’d see a page of 10 results with anything from award sites, to websites, […]

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The Best Ways to Engage Your Audience on Social Media

Posted on 06/26/17 by

Hubspot recently released their 2017 State of Inbound Report which found that 91% of marketers want to know how to uniquely engage their audience. That 91% knows engagement gives businesses a competitive advantage over the competition, and that’s been found to be true. Take companies like Target, Denny’s, or Arby’s. If you work in social […]

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The Essential Guide to Blogging for Business

Posted on 05/31/17 by

Inbound Marketing “is the process of attracting the attention of prospects, via content creation, before they are even ready to buy; it’s one of the best and most cost-effective ways to convert strangers into customers and promoters of your business.” – Hubspot   Content is still king in 2017. Hubspot’s 2017 State of Inbound Marketing […]

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How Organic Social Media Impacts Your Marketing Strategy

Posted on 05/30/17 by

Hello again! It’s me Lauren, the Social Media Strategist here at Black Bear. Thanks for joining me for part 2 of how paid and organic reach can affect your business’ social media presence. In my last blog, we discussed how to create a winning Facebook ad, which falls into the realm of paid reach. Paid […]

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A Step by Step Guide to Creating a Facebook Ad

Posted on 05/19/17 by

Hello! Black Bear Social Media Strategist here! One of the things I’m asked almost monthly is how I create a Facebook Ads for our clients. Every month, every week even, it seems like our clients are rolling out the next great idea, the next best landing page for their new service or product, or a […]

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Breaking Down Walls: The Importance of Influencer Marketing

Posted on 05/11/17 by

Word of mouth is a powerful thing. People are prone to do things, buy things, and alternatively, reject things, just by listening to popular opinion. Take Yelp for instance, you might refer to the opinions of others who have tried a restaurant before you try it yourself. Their experience influences your decision to act or […]

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Here’s Why Nobody is Coming into Your Store.

Posted on 05/05/17 by

In an online age, many brick and mortar store owners have a sour attitude towards the internet. “Back in my dayers” shun the ease and accessibility of online shopping, and ultimately fail to see past the immediate drawbacks of the web to reveal the bigger picture. While the e-marketplace undeniably claims a large portion of […]

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How To: Make the Most Out of a Conference or Trade Show

Posted on 04/11/17 by

If there’s one thing the marketing industry has no shortage of it’s conferences, meetups, and workshops. In 2017 alone there are more than 250 conferences around the world. Here in Atlanta, we have a wealth of workshops, networking events, and even a few conferences stopping through on national tours. Whichever event you choose to attend, […]

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How to Grow Your Instagram for Business

Posted on 03/27/17 by

In March 2017, Instagram reached a milestone of its millionth active monthly advertiser. Similarly, there are currently over 600 million monthly active users on the platform in whole. As such, this platform is not one to ignore and actually quite easy to utilize as a business! So we’ve compiled a few of the most useful […]

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