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How To: Make the Most Out of a Conference or Trade Show

Posted on 04/11/17 by

If there’s one thing the marketing industry has no shortage of it’s conferences, meetups, and workshops. In 2017 alone there are more than 250 conferences around the world. Here in Atlanta, we have a wealth of workshops, networking events, and even a few conferences stopping through on national tours. Whichever event you choose to attend, […]

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How to Grow Your Instagram for Business

Posted on 03/27/17 by

In March 2017, Instagram reached a milestone of its millionth active monthly advertiser. Similarly, there are currently over 600 million monthly active users on the platform in whole. As such, this platform is not one to ignore and actually quite easy to utilize as a business! So we’ve compiled a few of the most useful […]

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How to Protect Your Security Online

Posted on 03/22/17 by

Ah, the IoT – the amazing web that connects the tiny glass phones in our pockets to almost every aspect of our lives, including voice controls on our door locks and our always-listening smart TVs and home devices. Have you ever wondered what might happen if the security of the IoT was breached or interrupted? […]

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The Rise of Augmented Reality and Marketing

Posted on 03/08/17 by

If you’ve been on YouTube in the last few months (and, statistically speaking, you have), you might have noticed one of the running ads that play at the start of every video. It’s for the New York Times’ new virtual reality app, aptly named NYTVR. That’s right, one of the oldest print materials is blowing […]

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Podcasts: How Brands Benefit and How to Get Started

Posted on 02/27/17 by

As long as there is the internet, there will be trends. The podcast is rapidly becoming one of the largest trends dominating not only history fanatics, storytellers, and pundits, but it’s rapidly becoming one of the most useful marketing tools of the last twelve months. Edison Research released a report stating that podcast listeners increased […]

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Digital Design Trends to Work into Your Strategy in 2017

Posted on 02/20/17 by

Trends in digital design come and go and some remain timeless. As we review the past year of styles that emerged in the industry we focus on what’s to come and what we should change. 2017 is looking stronger than ever for design trends we believe will be around for more than just the year. […]

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Connected: The History of Social Media

Posted on 02/02/17 by

To appreciate the history of social media, it’s beneficial to have insight into the history of the internet first. The internet was by no means the first great invention of man, however, it has become one of the most revolutionary lenses of communication, data sharing, and commerce that exists today. Virtually one-third of the world’s […]

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Five Tools Everyone in the Marketing Industry Should Be Using

Posted on 01/25/17 by

If you knew there was a tool that could make your job easier and more efficient, wouldn’t you use it? Here at Black Bear, our team has over 100 years of collective experience in the digital marketing world, and as such, we understand what works and what doesn’t. The team was prompted recently to provide […]

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If Your Agency Isn’t Using Sharpspring, Your Clients Are Missing Out On Leads, Conversions, and Profits.

Posted on 01/18/17 by

A marketing agency without marketing automation. Sounds funny right? To call yourself an agency, it is essential that you take advantage of modern marketing tools, or you will simply be left in the dust.   What is marketing automation?   Marketing automation is a blanket term for tools that automate and ultimately make marketing easier. […]

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The Art of Productivity: A Fireside Chat with Jonathan Soares

Posted on 01/03/17 by

Have you ever noticed people going through life achieving everything they set out to accomplish? Making it look like they were knocking down obstacles effortlessly, one at a time? Have you ever wondered what those people are doing that you’re not? It’s not quite a secret that these people, the entrepreneurs, project managers, bosses of […]

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