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A Step by Step Guide to Creating a Facebook Ad

Posted on 05/19/17 by

Hello! Black Bear Social Media Strategist here! One of the things I’m asked almost monthly is how I create a Facebook Ads for our clients. Every month, every week even, it seems like our clients are rolling out the next great idea, the next best landing page for their new service or product, or a […]

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Breaking Down Walls: The Importance of Influencer Marketing

Posted on 05/11/17 by

Word of mouth is a powerful thing. People are prone to do things, buy things, and alternatively, reject things, just by listening to popular opinion. Take Yelp for instance, you might refer to the opinions of others who have tried a restaurant before you try it yourself. Their experience influences your decision to act or […]

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Here’s Why Nobody is Coming into Your Store.

Posted on 05/05/17 by

In an online age, many brick and mortar store owners have a sour attitude towards the internet. “Back in my dayers” shun the ease and accessibility of online shopping, and ultimately fail to see past the immediate drawbacks of the web to reveal the bigger picture. While the e-marketplace undeniably claims a large portion of […]

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How To: Make the Most Out of a Conference or Trade Show

Posted on 04/11/17 by

If there’s one thing the marketing industry has no shortage of it’s conferences, meetups, and workshops. In 2017 alone there are more than 250 conferences around the world. Here in Atlanta, we have a wealth of workshops, networking events, and even a few conferences stopping through on national tours. Whichever event you choose to attend, […]

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How to Grow Your Instagram for Business

Posted on 03/27/17 by

In March 2017, Instagram reached a milestone of its millionth active monthly advertiser. Similarly, there are currently over 600 million monthly active users on the platform in whole. As such, this platform is not one to ignore and actually quite easy to utilize as a business! So we’ve compiled a few of the most useful […]

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How to Protect Your Security Online

Posted on 03/22/17 by

Ah, the IoT – the amazing web that connects the tiny glass phones in our pockets to almost every aspect of our lives, including voice controls on our door locks and our always-listening smart TVs and home devices. Have you ever wondered what might happen if the security of the IoT was breached or interrupted? […]

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The Rise of Augmented Reality and Marketing

Posted on 03/08/17 by

If you’ve been on YouTube in the last few months (and, statistically speaking, you have), you might have noticed one of the running ads that play at the start of every video. It’s for the New York Times’ new virtual reality app, aptly named NYTVR. That’s right, one of the oldest print materials is blowing […]

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Podcasts: How Brands Benefit and How to Get Started

Posted on 02/27/17 by

As long as there is the internet, there will be trends. The podcast is rapidly becoming one of the largest trends dominating not only history fanatics, storytellers, and pundits, but it’s rapidly becoming one of the most useful marketing tools of the last twelve months. Edison Research released a report stating that podcast listeners increased […]

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Digital Design Trends to Work into Your Strategy in 2017

Posted on 02/20/17 by

Trends in digital design come and go and some remain timeless. As we review the past year of styles that emerged in the industry we focus on what’s to come and what we should change. 2017 is looking stronger than ever for design trends we believe will be around for more than just the year. […]

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Connected: The History of Social Media

Posted on 02/02/17 by

To appreciate the history of social media, it’s beneficial to have insight into the history of the internet first. The internet was by no means the first great invention of man, however, it has become one of the most revolutionary lenses of communication, data sharing, and commerce that exists today. Virtually one-third of the world’s […]

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