Our Blog

Connected: The History of Social Media

Posted on 02/02/17 by

To appreciate the history of social media, it’s beneficial to have insight into the history of the internet first. The internet was by no means the first great invention of man, however, it has become one of the most revolutionary lenses of communication, data sharing, and commerce that exists today. Virtually one-third of the world’s […]

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Five Tools Everyone in the Marketing Industry Should Be Using

Posted on 01/25/17 by

If you knew there was a tool that could make your job easier and more efficient, wouldn’t you use it? Here at Black Bear, our team has over 100 years of collective experience in the digital marketing world, and as such, we understand what works and what doesn’t. The team was prompted recently to provide […]

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If Your Agency Isn’t Using Sharpspring, Your Clients Are Missing Out On Leads, Conversions, and Profits.

Posted on 01/18/17 by

A marketing agency without marketing automation. Sounds funny right? To call yourself an agency, it is essential that you take advantage of modern marketing tools, or you will simply be left in the dust.   What is marketing automation?   Marketing automation is a blanket term for tools that automate and ultimately make marketing easier. […]

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The Art of Productivity: A Fireside Chat with Jonathan Soares

Posted on 01/03/17 by

Have you ever noticed people going through life achieving everything they set out to accomplish? Making it look like they were knocking down obstacles effortlessly, one at a time? Have you ever wondered what those people are doing that you’re not? It’s not quite a secret that these people, the entrepreneurs, project managers, bosses of […]

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2017 Digital Marketing Conferences We Can’t Wait For!

Posted on 12/27/16 by

Oh, boy. 2016 was an amazing year in the world of digital marketing. Augmented Reality became a worldwide phenomenon, the number of smartphone users exploded, more Millennials came of age to the buying world, photo and video sharing settled in to becoming the norm…and hey, we were even introduced to productive artificial intelligence programs that […]

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How To Use Visitor ID in Sharpspring to Find Leads

Posted on 12/12/16 by

How To Use Visitor ID in Sharpspring to Find Leads I want to talk a little bit about how you can use the Visitor ID tool in SharpSpring to get information for some of the people that have been on your website, but they haven’t filled out a form or gave any information that would tell […]

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How Instagram is Becoming a Millennial Marketing Treasure Trove

Posted on 11/29/16 by

There has never been a generation raised to be more technologically savvy than the Millennials. A group that now makes up the largest living generation in the U.S., is coming of age to be the newest wave of buyers, thinkers, and influencers in today’s market. From a marketing standpoint, it’s vital to understand what influences […]

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How To Grow Your Business Through Online Marketing

Posted on 11/16/16 by

Blogging, social media, email campaigns, search engine optimization….the list seemingly goes on and on. These are all important aspects of online marketing, and yes, you need marketing if you want to grow your business. Gone are the days of making a serious splash with a local newspaper ad for your corner mom-and-pop store, but you […]

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Web Design Is Boring

Posted on 11/07/16 by

Have you noticed that web design has radically changed since the 1990s? The big difference is that websites started out as clunky and unique whereas now they’re slick and boring. Here’s a deeper look at this ironic evolution and how your site can stand out from others that choose conformity over imagination. Rise of the Web The […]

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How To Grow Your Business Through Online Marketing

Posted on 11/06/16 by

Blogging, social media, email campaigns, search engine optimization….the list seemingly goes on and on. These are all important aspects of online marketing, and yes, your business needs it.  Gone are the days of making a serious splash with a local newspaper ad for your corner mom-and-pop store, but you know that already. So if you’re […]

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