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When you’re choosing what to have for dinner or even choosing which book to read, chances are, you’re drawn to the most attractive looking imagery among the competition. Whether it’s artisan soap or the dollar store’s name brand, you can tell quality just by looking at the label. The world of business is absolutely no […]

If you live in Atlanta, there’s a chance you’ve heard about the pink “Trap House” in south Atlanta. The house was renovated and repainted to promote the release of one of the most prolific rappers alive, and Atlanta’s own, 2Chainz’s newest record release called ‘Pretty Girls Like Trap Music.’ The house was used for his […]

For those tuned into social marketing know: trends in social media, video marketing, and general digital marketing change almost hourly. As marketers, it’s our job to follow the trends our followers adopt and adapt to them immediately. One respondent in Hubspot’s 2017 State of Inbound Marketing Report agrees, “If a company is slow to capture […]

When was the last time you searched for something on Google? Ten minutes ago, maybe? Let’s say you were searching for a new marketing agency in Atlanta. You might type in those exact words, “marketing agency, Atlanta.” When you press enter you’d see a page of 10 results with anything from award sites, to websites, […]

Hubspot recently released their 2017 State of Inbound Report which found that 91% of marketers want to know how to uniquely engage their audience. That 91% knows engagement gives businesses a competitive advantage over the competition, and that’s been found to be true. Take companies like Target, Denny’s, or Arby’s. If you work in social […]

Inbound Marketing “is the process of attracting the attention of prospects, via content creation, before they are even ready to buy; it’s one of the best and most cost-effective ways to convert strangers into customers and promoters of your business.” – Hubspot   Content is still king in 2017. Hubspot’s 2017 State of Inbound Marketing […]

Hello again! It’s me Lauren, the Social Media Strategist here at Black Bear. Thanks for joining me for part 2 of how paid and organic reach can affect your business’ social media presence. In my last blog, we discussed how to create a winning Facebook ad, which falls into the realm of paid reach. Paid […]

Hello! Black Bear Social Media Strategist here! One of the things I’m asked almost monthly is how I create a Facebook Ads for our clients. Every month, every week even, it seems like our clients are rolling out the next great idea, the next best landing page for their new service or product, or a […]

Word of mouth is a powerful thing. People are prone to do things, buy things, and alternatively, reject things, just by listening to popular opinion. Take Yelp for instance, you might refer to the opinions of others who have tried a restaurant before you try it yourself. Their experience influences your decision to act or […]

In an online age, many brick and mortar store owners have a sour attitude towards the internet. “Back in my dayers” shun the ease and accessibility of online shopping, and ultimately fail to see past the immediate drawbacks of the web to reveal the bigger picture. While the e-marketplace undeniably claims a large portion of […]