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Color Personalities and How To Find the One for Your Company

Posted on 11/17/17 by

Companies choose the colors of their logo for any number of reasons: to convey power or serenity, engender safety or trust, or create hunger or warmth – or just because they like them. That decision may be based on a variety of reasons from the owner’s favorite color or the color of their first car, but how important are they?

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Google Partner Connect Mobile Search

Posted on 11/15/17 by

Black Bear Design is a proud Google Partner! This video from Google offers a rich program with a ton of takeaways if you are considering using AdWords for your digital advertising. Some fascinating facts: More than half of all web traffic is now coming from smartphones and tablets. 79% of consumers use their smartphones for research […]

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Digital Advertising: How to Get Started With Google

Posted on 11/09/17 by

Where and how to get started with digital advertising can feel a little overwhelming. After all, it seems like everyone else is doing it especially given the numbers Facebook and Google are putting up: Alphabet, Google’s parent company, posted earnings of $26 billion in the second quarter of 2017, a 21% jump from a year ago. […]

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8 Steps to Great Landing Pages

Posted on 10/27/17 by

Before we examine best practices, let’s talk about what “landing page” means. A landing page is a stand-alone page on your site where a visitor can fill out a form to request gated content like a white paper, subscribe to your email newsletter, buy a product or set up a meeting. A good landing page […]

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Why Video Must be an Integral Part of Your Digital Marketing Strategy

Posted on 10/24/17 by

Have you been thinking about creating video content to promote your business, but just aren’t sure if it’s worth your time and effort? We’ve mentioned before the influence video will have on marketing in the future and, in almost every industry, it is worth the work for the impact it can have. Let’s start with […]

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10 Tips to Make Your Small Business Stand Out in Your City

Posted on 09/20/17 by

Standing out in a crowd of competitors is no easy task, and it’s getting more difficult all the time. Whether you are a little fish in a big pond or just trying to make your mark as a new venture, we’ve got 10 tips to help your small business get noticed. Solve a Problem. Is […]

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5 Ways to Drive More Traffic to Your Website

Posted on 09/11/17 by

There are hundreds of tactics for driving visitors to your website, but there are several factors to consider beyond “get more people!” You can spend all of the money you have driving people to your site, but at the end of the day, what matters most is that you’re driving the right traffic. While the […]

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How Graphic Design Helps Your Business Excel

Posted on 07/24/17 by

When you’re choosing what to have for dinner or even choosing which book to read, chances are, you’re drawn to the most attractive looking imagery among the competition. Whether it’s artisan soap or the dollar store’s name brand, you can tell quality just by looking at the label. The world of business is absolutely no […]

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How Digital Marketing is Adapting to the Ever-Changing Music Industry

Posted on 07/20/17 by

If you live in Atlanta, there’s a chance you’ve heard about the pink “Trap House” in south Atlanta. The house was renovated and repainted to promote the release of one of the most prolific rappers alive, and Atlanta’s own, 2Chainz’s newest record release called ‘Pretty Girls Like Trap Music.’ The house was used for his […]

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2017: An Update on Video Marketing Trends

Posted on 06/30/17 by

For those tuned into social marketing know: trends in social media, video marketing, and general digital marketing change almost hourly. As marketers, it’s our job to follow the trends our followers adopt and adapt to them immediately. One respondent in Hubspot’s 2017 State of Inbound Marketing Report agrees, “If a company is slow to capture […]

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