About Erin Ellison

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Posts by Erin Ellison:

  • What Are Brand Guidelines?

    Posted on Aug 30, 2018 in Blog & Blog: Branding

    Brand guidelines offer clear-cut rules for how your logo, its colors, and messaging are represented to your audience. They also create consistency for your company’s public persona.

  • Email Marketing: How To Do It Right

    Posted on Jun 04, 2018 in Blog & Blog: Marketing Strategy

    You need to do something special if you want your emails to be opened, valued, and engaged with. Here are 11 ways to make your email campaigns successful.

  • Maintenance Website Redesign

    Posted on Apr 09, 2018 in Homepage & Portfolio & Portfolio: Website Design & Portfolio: Website Redesign

    Website Redesign Project Overview: Facilities Performance Group, a full-service professional maintenance company, provides support services to clients in a wide range of industries, including aviation, utilities, education, logistics, and manufacturing. Challenge: The client has relocated to a different state and updated their services, but their website still had the old information. Solution: FPG needed a […]

  • What is SEO (And What It Means To Your Business)?

    Posted on Mar 26, 2018 in Blog & Blog: Search Engine Optimization

    You may have heard the term SEO and wondered what it means exactly – and what it means to your business. We’ve got the answers to help you find your way through the search engine optimization maze.

  • Black Bear Design Named a Top 20 Web Designer in US

    Posted on Mar 21, 2018 in News

    Black Bear Design is honored to announce that we have been named to the Agency Spotter Top 20 Web Design Agencies. Agency Spotter, a B2B ratings and review authority and SaaS provider, connects marketing decision-makers with top marketing agencies across advertising, design, digital, and 40 other marketing services. The report features the best 20 web design agencies out of 1300 listed on […]

  • Black Bear Design Named a Top 20 Design Agency by Agency Spotter

    Posted on Mar 09, 2018 in News

    Agency Spotter, a B2B ratings and review authority and SaaS provider, connects marketing decision-makers with top marketing agencies across advertising, design, digital, and 40 other marketing services. The report features the best 20 design agencies out of the 3,560 listed on their website.

  • How to Make Your Website Design Convert Customers in 10 Ways

    Posted on Mar 05, 2018 in Blog & Blog: Web Design

    Your website is adequate, but it isn’t exactly pushing buyers through the funnel. So what can you do? We’ve put together ten tips for ways to create a website design that drives conversion.

  • Meet Erin: Content Creator and Social Strategist

    Posted on Mar 01, 2018 in News

      When you meet Erin, Black Bear Design’s Senior Content & Social Media Marketing Specialist, you’re probably going to notice one of the following: her distinctive glasses, her deep connection to her work, or her Midwestern-meets-Southern warmth. She says the glasses are her favorite accessory, and the other two are thanks to the ability to […]

  • 8 Ways to Breeze Through the Revisions Process on a Creative Project

    Posted on Feb 26, 2018 in Blog & Blog: Marketing Strategy

    Great design is not just an end result. It’s a process that involves discussing ideas, coming up with solutions, creating drafts, and testing prototypes. That’s how your agency will get to the beautiful result, your project.

  • Black Bear Design Named one of the Top Digital Marketing Agencies in Atlanta by UpCity

    Posted on Feb 21, 2018 in News

    Black Bear Design has been honored as one of the best Digital Marketing agencies on Atlanta.  We can help you develop internet marketing campaigns that build awareness as well as drive traffic, conversions, and sales. The UpCity Team has taken a look at all of the Digital Marketing Agencies in Atlanta to find the most reliable […]

  • Black Bear Design Named a Top 3 Web Designer in Atlanta

    Posted on Feb 14, 2018 in News

    Handpicked 3BestRated.com as one of the top three web designers in Atlanta, the site reviewed Black Bear Design on everything from checking reputation, history, complaints, local reviews, satisfaction, trust, and cost to the general excellence. Proud to see we came out on top! “Black Bear Design goes above and beyond to make sure I’m taken […]

  • 5 Tips to Revive Your Tired Web Presence

    Posted on Feb 05, 2018 in Blog

     There are many factors involved in making a website a success: compelling design, fast load times, clear brand identity, seamless ecommerce solutions, and responsive web design.

  • Black Bear Design Named a Top 20 Social Media Agency in the US by UpCity

    Posted on Feb 01, 2018 in News

    If you’re a small or medium-sized business owner, you’ve probably considered using social media to help grow your business. However, choosing a social media partner can be a tough and confusing decision to make alone. With over 2.8 billion people across the world using social media to communicate, share, and connect with others, this is a marketing channel you can’t afford to miss out on.

  • Black Bear Design Named a Top 30 PPC Agency in the US by UpCity

    Posted on Jan 30, 2018 in News

    Black Bear Design has been honored as one of the best Pay Per Click management companies in Atlanta by UpCity. We can help you develop a PPC campaign that drives traffic, conversions, and sales. Pay Per Click Marketing, or PPC marketing services for short, is buying key phrases across multiple channels including search engines and […]

  • Using Social Media Platforms to Market Your Business

    Posted on Jan 19, 2018 in Blog & Blog: Social Networking

    “You have to post this!” “Oh, don’t bother with that platform!” “Make sure you’re posting X times per day!” You’ve probably heard them all when it comes to figuring out your business’s social media strategy.

  • Black Bear Design Named Silver Award Winner, Marketing Agency of the Year Category

    Posted on Nov 30, 2017 in News

    Black Bear Design has been named a Silver Award winner in the Marketing Agency of the Year category for the Best in Biz Awards, the only independent business awards program judged each year by prominent editors and reporters from top-tier publications in North America. For more than a decade, Black Bear Design has been delivering […]

  • REPOST from UpCity: How to Use Instagram to Highlight Your Company Culture

    Posted on Nov 17, 2017 in News

    This content originally appeared as a Guest Blog on UpCity.   Looking to communicate what makes your firm different from all of your competitors? Or having trouble finding someone who’ll be a great fit for your team? Try putting your corporate culture on display on Instagram. It’s become a corporate near-necessity to use social media […]

  • Color Personalities and How To Find the One for Your Company

    Posted on Nov 17, 2017 in Blog

    Companies choose the colors of their logo for any number of reasons: to convey power or serenity, engender safety or trust, or create hunger or warmth – or just because they like them. That decision may be based on a variety of reasons from the owner’s favorite color or the color of their first car, but how important are they?

  • Roofing Company Website Design

    Posted on Nov 13, 2017 in Portfolio & Portfolio: Website Design
    Tip Top Roofers, one of Atlanta's oldest and most respected commercial roofing companies came to Black Bear Design for a site that conveyed their history, experience, and expertise.  Tip Top Roofers wanted a gallery of images as part of the site to illustrate all of the significant work they have completed on roofs around metro Atlanta.
  • Digital Advertising: How to Get Started With Google

    Posted on Nov 09, 2017 in Internet Marketing

    Where and how to get started with digital advertising can feel a little overwhelming. After all, it seems like everyone else is doing it especially given the numbers Facebook and Google are putting up: Alphabet, Google’s parent company, posted earnings of $26 billion in the second quarter of 2017, a 21% jump from a year ago. […]

  • Manufacturing Website Design

    Posted on Nov 09, 2017 in Portfolio & Portfolio: Website Design

    Website Project Overview: Axiom Products is a family-owned and operated company specializing in bringing the highest quality agricultural and industrial safety and measuring tools to their customers. Since 2004, they have grown and expanded their business and offerings. With a variety of products and industries served, creating a site for Axiom Products that is full of information […]