Tag: Website SEO

Having difficulty understanding SEO? You’re not alone. From the biggest marketing agency in Atlanta to the upstart freelancer new to the game, everybody has the same thing powering their web presence – content. That is not to say all content is created equal. A detailed, well-research article with sources will hold up better than the […]

You may have heard the term SEO and wondered what it means exactly – and what it means to your business. We’ve got the answers to help you find your way through the search engine optimization maze.

I recently discovered that a URL 127.0.0.1:8888/orange.html was hitting my website as referral traffic several times per day.  I first noticed it as I was testing landing pages in Adwords, as the page URL’s were not published, only an ad could hit the URL. 

Have you noticed that web design has radically changed since the 1990s? The big difference is that websites started out as clunky and unique whereas now they’re slick and boring. Here’s a deeper look at this ironic evolution and how your site can stand out from others that choose conformity over imagination. Rise of the Web The […]

The new Google analytics email reports are a little more difficult to set up than the old analytics system, but pretty straight forward if you know what you’re doing. Here is a step by step tutorial on how to set up your weekly or monthly email reports. First, visit your Google Analytics dashboard and click the Email […]

There has never been a generation raised to be more technologically savvy than the Millennials. A group that now makes up the largest living generation in the U.S., is coming of age to be the newest wave of buyers, thinkers, and influencers in today’s market. From a marketing standpoint, it’s vital to understand what influences […]

Blogging, social media, email campaigns, search engine optimization….the list seemingly goes on and on. These are all important aspects of online marketing, and yes, you need marketing if you want to grow your business. Gone are the days of making a serious splash with a local newspaper ad for your corner mom-and-pop store, but you […]

Blogging, social media, email campaigns, search engine optimization….the list seemingly goes on and on. These are all important aspects of online marketing, and yes, your business needs it.  Gone are the days of making a serious splash with a local newspaper ad for your corner mom-and-pop store, but you know that already. So if you’re […]

Hi, this is Joel at Black Bear Design. I’m going to give you two quick tools that you can use to analyze your page speed, and maybe find some issues with your website that if fixed properly could make you rank better, and give your users a better experience. Two tools: GTmetrix, and the other […]

It was a huge surprise to me when I realized how many advertisers who were using AdWords were not implementing conversion tracking. I then realized that many advertisers may not see the importance of conversions and tracking them through AdWords. If you think you don’t need to track conversions, you may want to ask yourself […]

If you live in a city like Atlanta, then you know all about rush hour. All you can see stretching out in front of you is an endless parade of brake lights and frustrated drivers, knowing they’re going nowhere fast. So what can we learn from rush hour traffic and how can we apply that […]

Black Bear Design is proud to partner with Steel to redesign the site, which reflects the company’s re-focused commitments to their clients. Steel, LLC is inviting users to explore their new website at www.steelincga.com. Black Bear Design is proud to partner with Steel to redesign the site, which reflects the company’s re-focused commitments to their clients […]

A/B testing is one of those key elements you should be doing if you are serious about using your website as a lead generation tool.  Making small changes could make a big impact on conversions rates.

If you are running marketing campaigns and tracking ROI and effectiveness, there is probably a key piece of data you are missing. Video Transcript: Welcome to 2-Minute Tuesday… I am Joel Black with Black Bear Design Today, I am going to talk about the missing piece of information in your online marketing campaigns.  First, before […]

A website is useless if you can’t get traffic to your website. Here are a few ideas on how to get traffic to your website.

Black Bear Design announces today their partnership with BrandMortgage, one of the Southeast’s largest full-service mortgage lenders. Black Bear Design will help to coordinate the design efforts of BrandMortgage’s corporate branding initiatives, loan officer collateral, Realtor® and builder campaigns, press and media communications, and will also assist in enhancing their web presence. What sets Black […]

3 factors to take into consideration when deciding how to organize a website. It’s not all about being flashy, it’s more about purpose and strategy.

Regardless if you love automated email marketing or you hate automated email marketing, when used correctly, it can be a tremendous benefit to the users experience. Video Transcript Hi, I’m Joel Black with Black Bear Design and this is 2-Minute Tuesday… The first thing you might notice today is that I hung my whiteboard; the […]

The foundation of every online marketing campaign is the website. Setting up a website is imperative in order to set in motion every other marketing strategy, whether it’s an SEO strategy, a social media strategy, a content marketing strategy or more. However, companies that don’t have user friendly websites are going to fail right out […]

Not ready to redesign your outdated website?  There may be small improvements you can make to your website to buy you some time, including fonts, pictures and backgrounds. Video Transcript: Today, I want to talk about taking something plain and boring, and making it a little better than plain and boring!  What I have done […]

Google Adwords campaigns are simple, yet complex if you are just getting started. In this video, learn what a campaign is, learn what an adgroup is and learn what ads are. Also learn how to create an optimized ad.