Tag: Search Engine Marketing

Why Does 127.0.0.1:8888/orange.html Keep Hitting My Site

Posted on 23/02/18 by Joel Black

I recently discovered that a URL 127.0.0.1:8888/orange.html was hitting my website as referral traffic several times per day.  I first noticed it as I was testing landing pages in Adwords, as the page URL’s were not published, only an ad could hit the URL. 

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How to set up email reports in the new Google Analytics

Posted on 06/06/17 by Joel Black

The new Google analytics email reports are a little more difficult to set up than the old analytics system, but pretty straight forward if you know what you’re doing. Here is a step by step tutorial on how to set up your weekly or monthly email reports. First, visit your Google Analytics dashboard and click the Email […]

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How to Protect Your Security Online

Posted on 22/03/17 by Black Bear Design

Ah, the IoT – the amazing web that connects the tiny glass phones in our pockets to almost every aspect of our lives, including voice controls on our door locks and our always-listening smart TVs and home devices. Have you ever wondered what might happen if the security of the IoT was breached or interrupted? […]

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How To Measure Your Websites Speed For Free

Posted on 26/07/16 by Black Bear Design

Hi, this is Joel at Black Bear Design. I’m going to give you two quick tools that you can use to analyze your page speed, and maybe find some issues with your website that if fixed properly could make you rank better, and give your users a better experience. Two tools: GTmetrix, and the other […]

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Top Reasons Why You Should Hire A Digital Marketing Agency

Posted on 30/06/16 by Black Bear Design

Digital marketing has become increasingly multifaceted with the passage of time. Google’s algorithms are always in flux, turning search engine optimization into a highly specialized field. Web design, code, and content marketing all need to be placed carefully into a digital marketing strategy that has as much nuance and complexity as a Van Gogh painting. […]

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Can Social Media Reinvigorate Your Business Growth?

Posted on 15/03/16 by Black Bear Design

Social media is the best, free way to market your business. Getting in front of potential customers in their homes, at their jobs or while they’re running errands is possible with the use of social media. Unfortunately, we can’t talk to hundreds sometimes thousands of people about the products and services our company offers. With social […]

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Why You Should Be Using Conversion Tracking Along with PPC?

Posted on 23/02/16 by Black Bear Design

It was a huge surprise to me when I realized how many advertisers who were using AdWords were not implementing conversion tracking. I then realized that many advertisers may not see the importance of conversions and tracking them through AdWords. If you think you don’t need to track conversions, you may want to ask yourself […]

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Using SEO Effectively in Blog Posts

Posted on 21/10/15 by Kate Webster

Search engine optimization is crucial for the success of your website, improving your ranking on search engines, and driving more traffic to your site. Using SEO effectively isn’t complicated, yet many fail to optimize their posts, and as such, miss out on search engine hits. Black Bear Design has a few pointers to help you improve […]

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Website “Must Haves” for Driving Traffic, Leads & Sales

Posted on 20/02/15 by Black Bear Design

Whether you’re looking to build your first website, or if your existing site just isn’t getting the traffic or leads you were hoping for, you may wonder what it really takes to have a great website. Having a website alone isn’t the key to great results. Instead, it’s the ability turn your website into an […]

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8 Essential First Steps to Starting and Promoting a Successful WordPress Blog

Posted on 23/01/15 by Black Bear Design

WordPress.com is a free blogging platform where you can submit your articles and posts for public. Most start blogging as a hobby or business promotion tool. While the free platform is helpful, most eventually move on to personal domains and start using the self-hosted option. Why so? Well, WordPress.com has many restrictions and it’s not always beneficial […]

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SEO is a lot like Rush Hour Traffic

Posted on 22/12/14 by Joel Black

If you live in a city like Atlanta, then you know all about rush hour. All you can see stretching out in front of you is an endless parade of brake lights and frustrated drivers, knowing they’re going nowhere fast. So what can we learn from rush hour traffic and how can we apply that […]

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Black Bear Design Joins Forces with Steel, LLC to Launch New Website

Posted on 08/09/14 by Black Bear Design

Black Bear Design is proud to partner with Steel to redesign the site, which reflects the company’s re-focused commitments to their clients. Steel, LLC is inviting users to explore their new website at www.steelincga.com. Black Bear Design is proud to partner with Steel to redesign the site, which reflects the company’s re-focused commitments to their clients […]

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Why You Should Be A/B Testing

Posted on 03/09/14 by Joel Black

A/B testing is one of those key elements you should be doing if you are serious about using your website as a lead generation tool.  Making small changes could make a big impact on conversions rates.

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The Tracking Piece You Are Missing With Your Marketing Campaigns

Posted on 20/08/14 by Joel Black

If you are running marketing campaigns and tracking ROI and effectiveness, there is probably a key piece of data you are missing. Video Transcript: Welcome to 2-Minute Tuesday… I am Joel Black with Black Bear Design Today, I am going to talk about the missing piece of information in your online marketing campaigns.  First, before […]

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10 Signs That Your Corporate Brochures Need An Update

Posted on 14/08/14 by Joel Black

Do you have corporate brochures that detail your products and services? Are you looking for new ways to announce sales and other upcoming events with your brochures? Regardless of the reason for creating printed materials, it is critical that you are using this tool effectively. If you’ve been struggling to get customers to pick up […]

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How To Get Traffic To Your Website

Posted on 10/08/14 by Joel Black

A website is useless if you can’t get traffic to your website. Here are a few ideas on how to get traffic to your website.

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Black Bear Design Partners with BrandMortgage to Expand Southeast Presence

Posted on 08/08/14 by Joel Black

Black Bear Design announces today their partnership with BrandMortgage, one of the Southeast’s largest full-service mortgage lenders. Black Bear Design will help to coordinate the design efforts of BrandMortgage’s corporate branding initiatives, loan officer collateral, Realtor® and builder campaigns, press and media communications, and will also assist in enhancing their web presence. What sets Black […]

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How To Organize A Website

Posted on 24/07/14 by Joel Black

3 factors to take into consideration when deciding how to organize a website. It’s not all about being flashy, it’s more about purpose and strategy.

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Automated Email Marketing – Love It Or Hate It?

Posted on 23/07/14 by Joel Black

Regardless if you love automated email marketing or you hate automated email marketing, when used correctly, it can be a tremendous benefit to the users experience. Video Transcript Hi, I’m Joel Black with Black Bear Design and this is 2-Minute Tuesday… The first thing you might notice today is that I hung my whiteboard; the […]

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What Makes User Friendly Websites?

Posted on 21/07/14 by Joel Black

The foundation of every online marketing campaign is the website. Setting up a website is imperative in order to set in motion every other marketing strategy, whether it’s an SEO strategy, a social media strategy, a content marketing strategy or more. However, companies that don’t have user friendly websites are going to fail right out […]

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Update That Old Website With A Sportscoat

Posted on 15/07/14 by Joel Black

Not ready to redesign your outdated website?  There may be small improvements you can make to your website to buy you some time, including fonts, pictures and backgrounds. Video Transcript: Today, I want to talk about taking something plain and boring, and making it a little better than plain and boring!  What I have done […]

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