Tag: inbound marketing

Inbound Marketing “is the process of attracting the attention of prospects, via content creation, before they are even ready to buy; it’s one of the best and most cost-effective ways to convert strangers into customers and promoters of your business.” – Hubspot   Content is still king in 2017. Hubspot’s 2017 State of Inbound Marketing […]

To appreciate the history of social media, it’s beneficial to have insight into the history of the internet first. The internet was by no means the first great invention of man, however, it has become one of the most revolutionary lenses of communication, data sharing, and commerce that exists today. Virtually one-third of the world’s […]

How To Use Visitor ID in Sharpspring to Find Leads I want to talk a little bit about how you can use the Visitor ID tool in SharpSpring to get information for some of the people that have been on your website, but they haven’t filled out a form or gave any information that would tell […]

Digital marketing has become increasingly multifaceted with the passage of time. Google’s algorithms are always in flux, turning search engine optimization into a highly specialized field. Web design, code, and content marketing all need to be placed carefully into a digital marketing strategy that has as much nuance and complexity as a Van Gogh painting. […]

A recent study conducted by eMarketer concluded that more than 140 million people read blogs in the United States alone. For bloggers who are able to distinguish themselves as an authority on a particular subject matter have an ability to greatly influence purchase decisions. According to a study by Technorati, 31.1% of consumers claimed that […]

Black Bear Design is proud to partner with Steel to redesign the site, which reflects the company’s re-focused commitments to their clients. Steel, LLC is inviting users to explore their new website at www.steelincga.com. Black Bear Design is proud to partner with Steel to redesign the site, which reflects the company’s re-focused commitments to their clients […]

A/B testing is one of those key elements you should be doing if you are serious about using your website as a lead generation tool.  Making small changes could make a big impact on conversions rates.

If you are running marketing campaigns and tracking ROI and effectiveness, there is probably a key piece of data you are missing. Video Transcript: Welcome to 2-Minute Tuesday… I am Joel Black with Black Bear Design Today, I am going to talk about the missing piece of information in your online marketing campaigns.  First, before […]

A website is useless if you can’t get traffic to your website. Here are a few ideas on how to get traffic to your website.

Black Bear Design announces today their partnership with BrandMortgage, one of the Southeast’s largest full-service mortgage lenders. Black Bear Design will help to coordinate the design efforts of BrandMortgage’s corporate branding initiatives, loan officer collateral, Realtor® and builder campaigns, press and media communications, and will also assist in enhancing their web presence. What sets Black […]

3 factors to take into consideration when deciding how to organize a website. It’s not all about being flashy, it’s more about purpose and strategy.

Regardless if you love automated email marketing or you hate automated email marketing, when used correctly, it can be a tremendous benefit to the users experience. Video Transcript Hi, I’m Joel Black with Black Bear Design and this is 2-Minute Tuesday… The first thing you might notice today is that I hung my whiteboard; the […]

The foundation of every online marketing campaign is the website. Setting up a website is imperative in order to set in motion every other marketing strategy, whether it’s an SEO strategy, a social media strategy, a content marketing strategy or more. However, companies that don’t have user friendly websites are going to fail right out […]

Not ready to redesign your outdated website?  There may be small improvements you can make to your website to buy you some time, including fonts, pictures and backgrounds. Video Transcript: Today, I want to talk about taking something plain and boring, and making it a little better than plain and boring!  What I have done […]

Recently Facebook release retargeting features to allow users set up Facebook retargeting, or remarketing as some people call it. In the past, you could only set up Facebook retargeting through larger advertisers. As a result, there’s not a lot of information out for a small business to set up retargeting on Facebook themselves. In this post I’ll show you step by step […]

Last week we talked about how to set up your automated marketing campaign and what the first steps are in setting that up.  Then we talked about what is the first question you need to ask yourself to set that up.  My idea was, “What is your sales funnel, and what does it look like”? […]

Atlanta, Georgia – May 27, 2014 – Atlanta web design agency Black Bear Design is pleased to announce the launch of a new website for an Electronic Data Exchange VAN Services Consolidator that provides world-class secure Electronic Document Exchange Value-added Network services. Black Bear Digital’s role included the strategy, development and launch of the site. They […]

If you have questions about starting a marketing automation campaign and not sure where to start, one idea I have to offer is starting with your sales funnel.  If you know the steps in your sales funnel, you can determine what your marketing automation messages need to include.  I am Joel Black, with Black Bear […]

How do you set up Google Analytics weekly or monthly email reports?  There is a lot of information you can dig into with Google Analytics, if you have a 30,000 foot view emailed to you weekly, it could trigger an action to dig in deeper.

Generating high quality inbound links or backlinks to your website is a great way to increase your search engine optimization.  The key to generating high quality inbound links is great website content and a solid outreach strategy.

Marketing based on behaviors can help you stay relevant to the changing life cycles of your customers. Your customers and prospects consume the content that is relevant to them, in essence, telling you what they want more of.