By Joel Black on 01/20/2014
I am often asked, “How do you design a logo?” Whether you are a do-it-yourselfer or budding graphic artist, there is a process to logo design. Confirming that we have established the commitment to having a successful logo, how exactly do you design it?
Begin the logo design process by considering the company’s overall identity and brand. What are its core value and beliefs? This is the litmus test that will be used each step of the way. Simply ask yourself if the design choices you are making honors the company’s character, integrity, and mission? So what are the next steps?
As a professional designer I find the design process intoxicating. After completing the arduous tasks of efficient research, paddling through the brainstorms and deluge of flashing inspiration, and birthing the monumental deliverance of an impeccable logo, the earth moves. Design is a beautiful thing. “Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.” ~ Paul Rand
Remember – Don’t steal designs. Don’t steal fonts. Keep it simple. Avoid detail.
Above all, if you followed the design process, trust yourself and your design. If you ask a thousand people what they think, you will get a thousand differing opinions which can take the joy out of anything.
Always design on purpose. Always stand by your design.
The logo for Seasons Landscapes is a solid example of purposeful design. Seasons Landscapes is a full service landscaping and maintenance company. They provide a wide range of services to both residential and commercial clients, including design, maintenance, and irrigation.
Black Bear Design used the litmus test of making sure their design choices were in alignment with the company’s identity and brand. “The clean edges of the leaves conveys the idea of the maintenance that is provided in landscaping. The alternating sizes of the leaves provide a unique contrast to the structured type. We used a simple and elegant sans serif typeface with a rich brown that has an organic feel along with complimenting earth-tone colors.”