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One of the most difficult things to do in web design is the estimate. When you’re talking high-level strategy and features, the broad range of intricacies within the strategies and features can take much longer than estimated. If you try to price in an X-factor to cover those, you’ll price yourself right out of the [...]

Just the other day I was in a meeting with my CEO peer group and we had a guest speaker in named Joe Calhoon.  Joe was a very motivational speaker with an inspirational story.  He had so many great ideas and words of wisdom, I couldn’t even begin to go into them here.  But I [...]

In our business we talk with both sides of the spectrum, quick logo design and profesional business logo design.  Each serve their own purpose, but who has it right?  Can you whip through a logo design and expect to have a final product that will represent your company for years to come?  The answer is simply [...]

Spring is almost here!  The birds are migrating, the daffodils are beginning to bloom and the Great Bear is stirring!  Those cold and dark days of Winter are almost gone, out with the old in with the new.  What better way to approach a full-blown company rebrand than overused Spring analogies.  In many ways a [...]

When it comes to this time of year, there’s usually one thing on my mind – Baseball. We’ve spent the past several months holed up in a cave with no sports to speak of and now Spring Training is finally here. I did get out occasionally to go snowboarding, but for the most part it’s been [...]

Is it hard for you to reach your target market because by the time you are done explaining, no one is listening? Well it’s time to wake your market up! Your marketing strategy should be short, sweet and to the point. A brief explanation will force your audience to pay attention, but will also influence [...]

Much like the length of those little candy-striped workout ditties, social posts should be short.

We are asked many times how to optimize a web page for a keyword, and its more difficult to explain without seeing the optimiaztion in action.  So I’m writing this post to explain how to optimize a web page for a keyword in a visual format. First you have to decide what that keyword will be, [...]

The new year has begun, your team has recovered from the holidays, and its time to re-consider those goals you set for 2013 before the holiday. One of the primary considerations that is almost always left out is the user experience. User experiences encompass more than just your website design, but include print materials, brand [...]

For many companies (and people) the new year brings promise and another opportunity for growth and improvement.  There is a common sense of hope and optimism with an attitude that looks to the future and what can be achieved.  Goals are set, commitments are made and the road to success is now paved with good [...]