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Market To People, Not Statistics

Posted on 04/22/14 by

As an online marketing company, I fall into the trap of statistics. When is the last time a stat purchased a product or service from you? People buy products, not stats!

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How To Create Content For Lead Nurturing

Posted on 04/17/14 by

Regardless of the type of content you are creating, you should address one main thing: how prospects will benefit from the offer

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Why Do All Websites Look The Same?

Posted on 04/15/14 by

Are you frustrated because all websites generally look the same? All websites basically have the same structure. How can we be different?

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3 Surefire Ways to Increase Sales On Your Website

Posted on 04/09/14 by

It’s simple, there are 3 ways you can increase sales from your website: Traffic, Conversions, Quality.

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How To Plan Lead Capturing Campaigns

Posted on 04/03/14 by

When leads join your sales funnel, you want to connect with them on a personal level. People buy from those that they trust and this also applies to online buyers. Prospects have to trust you before they can buy your product or service. How do you build trust online? By providing value. You want to interact [...]

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How Important Is A Domain Name For Business?

Posted on 04/01/14 by

When choosing a domain name for your business, keep these three things in mind: domain auction, spelling, keywords

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Creating Offers and Landing Pages

Posted on 03/25/14 by

Creating high converting landing pages is not something that you do the first time and get it right. You have to test and optimize your landing pages.

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How Do You Set Goals For Your Website?

Posted on 03/18/14 by

How do you set the goals you want to achieve for your website and with your inbound marketing campaign. Learn how to identify Key Performance Indicators.

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Do You Know Who Your Audience Is?

Posted on 03/03/14 by

Before you start your business, you must know who your market is. If you already have a product or service, you may already know who your potential customers are. These are your “audience”, or a term you might want to familiarize yourself with, your personas. The problem you may now have is how to reach [...]

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3 Benefits of Inbound Marketing

Posted on 02/25/14 by

Inbound marketing is crucial in today’s marketing environment. With consumers having more control on the information they consume, inbound marketing techniques enable businesses to reach their prospects in a targeted and relevant manner that helps to enhance their brand, generate leads and improve sales.

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