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The Importance of Professional Business Logo Design

Posted on 03/29/13 by

In our business we talk with both sides of the spectrum, quick logo design and profesional business logo design.  Each serve their own purpose, but who has it right?  Can you whip through a logo design and expect to have a final product that will represent your company for years to come?  The answer is simply [...]

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Approach A Company Rebrand Like A Daffodil In Bloom

Posted on 03/08/13 by

Spring is almost here!  The birds are migrating, the daffodils are beginning to bloom and the Great Bear is stirring!  Those cold and dark days of Winter are almost gone, out with the old in with the new.  What better way to approach a full-blown company rebrand than overused Spring analogies.  In many ways a [...]

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Time To Stretch – Improvement For The New Season

Posted on 02/19/13 by

When it comes to this time of year, there’s usually one thing on my mind – Baseball. We’ve spent the past several months holed up in a cave with no sports to speak of and now Spring Training is finally here. I did get out occasionally to go snowboarding, but for the most part it’s been [...]

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Is your Marketing strategy bogging you down?

Posted on 02/14/13 by

Is it hard for you to reach your target market because by the time you are done explaining, no one is listening? Well it’s time to wake your market up! Your marketing strategy should be short, sweet and to the point. A brief explanation will force your audience to pay attention, but will also influence [...]

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SHAKE IT UP! What Richard Simmons Can Teach Social Media Marketers

Posted on 02/11/13 by

Much like the length of those little candy-striped workout ditties, social posts should be short.

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How to Optimize a Web Page for a Keyword

Posted on 02/08/13 by

We are asked many times how to optimize a web page for a keyword, and its more difficult to explain without seeing the optimiaztion in action.  So I’m writing this post to explain how to optimize a web page for a keyword in a visual format. First you have to decide what that keyword will be, [...]

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The CrUX of the Experience

Posted on 02/02/13 by

The new year has begun, your team has recovered from the holidays, and its time to re-consider those goals you set for 2013 before the holiday. One of the primary considerations that is almost always left out is the user experience. User experiences encompass more than just your website design, but include print materials, brand [...]

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It’s February, do you know where your website is?

Posted on 01/28/13 by

For many companies (and people) the new year brings promise and another opportunity for growth and improvement.  There is a common sense of hope and optimism with an attitude that looks to the future and what can be achieved.  Goals are set, commitments are made and the road to success is now paved with good [...]

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The types they are a-changin’

Posted on 01/28/13 by

For many years, we were stuck. Stuck with the same default fonts that were deemed “safe” to use when building a website. A small stable of reliable standbys gave us what we needed to survive: Arial, Times, Georgia and Verdana (designed specifically for your computer screen by famed type designer Matthew Carter), Tahoma, and Courier, [...]

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13 Updates to Make to your Website in 2013

Posted on 01/15/13 by

With the coming of the New Year, business owners are looking to drop pounds to make themselves more effective and drop clutter from a web site to do the same for their web presence. Web design can often seem like a confusing place, especially for new business owners. Here are 13 things you can do [...]

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